You may think that everyone has heard of SEO already. However, up to one in four business owners don’t know anything about SEO. Many people have never even encountered the term before.
But, if you want to rank higher on search engines, then you need to know how to bolster your SEO. Without knowledge about SEO, you could walk into the most common SEO mistakes.
Check out how the SEO mistakes you need to avoid in the blog post below. Let’s get started!
1. Trying to Guess the Best Keywords
Keywords are important if you want to rank higher on search engines. Putting your keywords in the right places can help your web page skyrocket to the top.
However, you can’t guess which keywords to use. You may be surprised by the kind of search terms people use to locate you on search engines.
You may use a keyword that is simply too generic to find you. Perhaps, you use a slogan that you mistakenly think people will use for your company.
Instead, you need to make sure you take advantage of the keyword tools, such as Google’s Keyword Planner.
2. Creating Poor Quality Content
The internet is already packed with poor quality content everywhere. You need to make sure you don’t simply contribute to this.
You might think that you only need to create content that connects with your audience on search engines. Don’t assume that the quality doesn’t matter.
Even worse, you could be simply copying content. This duplicate content won’t help your SEO strategy either.
When Google encounters duplicate content, you’ll be penalized on its search engine results pages. Focus on original and excellent content to win over search engines.
3. Keeping Your Mobile Unfriendly Website
Almost everyone has a smartphone nowadays. Since 2015, mobile searches have already surpassed desktop computer searches.
That’s why you don’t need to concentrate on making sure desktop visitors to your website are having a great experience. Your ranking on search engines will suffer if you don’t improve your mobile user experience.
If your webpage loading speed is too slow or the page doesn’t fit into the smartphone screen, don’t expect your users to stay around for long.
According to one survey, if your website doesn’t load within two seconds, people start to give up and leave your webpage.
Arnjen is the founder of Atastic and created the company when he noticed that there was a need for further development in the digital marketing industry. Arnjen started the agency to help website and digital product owners grow their business.
Our expertise and knowledge guarantees to deliver results. Now you don't need to worry about digital growth anymore. With our experience we can increase your visibility and make your digital marketing strive!