The Different Types of SEO Explained: A Useful Guide

  • 29 June 2020
  • SEO
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Over 90% of all online activities begin on a search engine. With search engine optimization (SEO), you can optimize your content to appear for relevant searches.

If you’re not optimized for the different types of SEO, however, you’re falling behind.

Here are the five different types of SEO services you can utilize to boost your organic ranking. The higher you rank, the more consumers you’ll reach! Once you reach the first page of a search, you’ll stand out in your industry.

Start optimizing and get ahead of the competition. Keep reading to learn about the four types of SEO you need for a successful search strategy!

on-page seo

1. On-Page SEO

Most people are familiar with on-page SEO. For on-page optimization, you’ll need to optimize your web pages and blog content.

You’ve likely heard the phrase “content is king!” For on-page SEO, creating high-quality, relevant, and unique content is king. Google prioritizes fresh, unique content when determining listings.

In order to provide consumers with content that’s relevant to their needs, you need to understand who they are. What problems are your customers facing? What solution can your product or service provide?

The better you know your target audience, the more likely you’ll create content that appeals to their needs.

Start by researching demographics like:

  • Location
  • Gender
  • Age
  • Marital status
  • Household income

Where else do your customers shop? Which brands do they already trust? 

Next, you’ll need to understand their search behaviors. What questions are your customers asking online?

You can use Ahrefs, Google Trends, or Google Keyword Planner to develop a list of keywords. Make sure to prioritize keywords with a high search volume and low competition.

Content

Once you have a list of keywords to work from, you can start creating content. When it comes to SEO content, always prioritize quality over quantity. However, it’s also important to post regularly.

By posting high-quality content on a schedule, you can appeal to Google’s desire to find informative, fresh content. 

What answers are your customers looking for online? Using your list of target keywords, you can appeal to your customers’ current wants and needs. For example, a dentist’s office can answer questions about gingivitis or offer helpful guides about oral health.

When creating content, it’s important to consider the consumer’s search intent. Are they looking for answers or products? Determining the search intent will help frame your blog post.

You can also create infographics, eBooks, videos, quizzes, and polls.

When crafting content, think about your audience. Make sure the post is easy to consume. It’s also important to make sure you’re offering information that people can’t find anywhere else.

Let your experience and expertise speak for itself! Offer helpful, informative information customers want and need. As more people read your content, your ranking will continue to improve, allowing you to reach more consumers.

When optimizing on-page SEO, your target keyword needs to appear in the:

  • URL
  • Title
  • First paragraph
  • Body paragraph
  • Closing paragraph
  • At least one heading
  • Alt image tags

Avoid keyword stuffing your content. Instead, let your content read naturally. Remember, you’re writing for people (not a search engine).

Otherwise, you could get penalized for using black or grey hat SEO tactics. 

off-page seo

2. Off-Page SEO

When exploring different types of SEO, it’s important to prioritize off-page SEO as well. Off-page SEO is a little more difficult than on-page SEO and involves activities that drive awareness to your site.

For example, you’ll need to create a strong link-building strategy. It’s important to use both internal and external links. Internal links encourage readers to explore other posts and pages on your website.

External links, on the other hand, send readers to other websites and resources.

When creating your blog posts, try adding research and data from relevant resources. External links can build your credibility and boost your ranking.

You can also try guest blogging among your organic SEO techniques.

With guest blogging, you’ll write a blog post on someone else’s website. Then, you can link to your own site within the blog. Guest blogging will encourage a new audience to explore your content.

While it’s not a direct ranking factor, social media is another off-page SEO technique you can utilize. Share your content on social media and encourage followers to visit your site. As you gain more site visitors, Google will take notice.

As your ranking continues to improve, you can boost brand awareness and drive even more people to your website. 

Otherwise, try establishing professional relationships with bloggers, journalists, and influencers in your industry!

local seo

3. Local SEO

About 56% of mobile searches are looking for local information. That can include your business hours, directions to your store, or customer reviews. If you want to attract more locals to your business, don’t neglect types of SEO like local SEO.

Local SEO allows you to optimize your website content and off-site content for local consumers.

First, make sure your Google My Business is up-to-date with your contact information. Then, start asking happy customers to review your business. Customer reviews will improve your credibility and build brand trust.

Next, start creating location-based content. What topics are your local customers concerned about? Don’t forget to use your keyword research!

technical seo

4. Technical SEO

Technical SEO is often considered a form of on-page SEO. However, many of these techniques require you to work on the backend of your website.

For example, Google now uses mobile-first indexing to determine rankings. If your site isn’t optimized for mobile devices, you’re falling behind. Your ranking could drop as a result.

You’ll also need to use schema markup to inform search engines of your content. The schema will make it easier for bots to crawl and index your website. Make sure your robots.txt file is updated.

Otherwise, make sure your site is secure and loading quickly. Faster site speeds improve the user experience and increase dwell times.

The longer people stay and click around, the better for your ranking. 

4 types of seo

Get Optimizing: 4 Types of SEO You Need for Success Online

Start optimizing and give your site the boost it needs! By utilizing these four types of SEO, you can improve your ranking and reach more customers. As your SEO ranking increases, you can attract more site traffic and build brand awareness!

Eager to get started? Request an SEO consultation from our team today!

Arnjen is the founder of Atastic and created the company when he noticed that there was a need for further development in the digital marketing industry. Arnjen started the agency to help website and digital product owners grow their business.

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