For a long time, businesses of all shapes and sizes have had one SEO goal. They’ve walked into digital marketing agencies across the country, and they’ve made one specific statement: “I want my business to appear at the top of Google search results”. It sounds simple enough, even though any good marketing agency will tell you that it’s never as easy as it seems.
Today, things are starting to change. Today, Google doesn’t rule quite like it used to. Are you missing out on essential opportunities if you’re still too focused on Google?
What’s changed in the world of SEO?
Though it became very popular in some other countries, Bing didn’t hit the mark in the UK.
Touted as a Google alternative, Bing could never quite gain the market share that it wanted in this part of the world. Understandably, many businesses had written Bing off as a search engine not worth their time. Now, there’s a growing sense that such complacency could have been an error.
Bing’s framework, and its algorithms, don’t just power Bing’s own search engine. They’re also working behind the scenes for Yahoo!. Then there’s Ecosia – a new search engine that’s quickly growing popular due to its eco-friendly status. When you search with Ecosia, you’re contributing to eco-friendly tree planting programs.
Bing, Yahoo! and Ecosia all work the same behind the scenes. Ignore Bing and you’re giving up on several other search engines, too.
Combined, these three search engines have a market share of 6.24% in early 2020. That’s not an insignificant figure, even compared to Google’s impressive 92.98% share. And, it’s a figure that could be set to grow as people look for alternatives to Google.
Then there’s DuckDuckGo, growing its market share by emphasizing search engine privacy. DuckDuckGo does not store your data, which means that searchers aren’t followed around the web. It also means that where Google tailors search results based on what it already knows about the searcher, DuckDuckGo presents generic results for every single search engine user. In early 2020, DuckDuckGo’s market share stands at just 0.6%. That doesn’t seem like much, but this fast-growing name.
Is mobile search having an impact?
Where we once looked for chocolate cake recipes from the comfort of our sofa and searched for days out using a laptop in bed, we’re now a nation of on-the-go surfers. Mobile phones are so convenient and functional that they’re replacing our laptops and computers.
Changes to mobile searches are almost certain to have an impact on the way that your website is found. As builders of Android software, Google has now been told that they must offer a selection of default search engines when a phone is set up for the first time. In the UK, Android users will now be given a choice between Google, DuckDuckGo and Info.com.
These changes to Android’s search engine defaults could change the face of UK search. They’ll potentially introduce a much wider audience to the newer search engines on offer. As a website owner, it could be a mistake to ignore those smaller competitors.
What can you do to make the most of SEO opportunities?
Most search engines have the same goal – to bring value to their users. Natural and informative content is the key to SEO success. That’s the case whether you’re using Google, Ecosia, Bing, DuckDuckGo or any other available search engine. But, you’ll need to be aware of the subtle differences between each search engine algorithm.
Remember that DuckDuckGo never records and uses historical search data. If a loyal customer searches on Google, they’re more likely to see articles and pages from your own business website. Google recognizes a previous customer and knows that they care about your business. DuckDuckGo doesn’t know if someone has heard your name before, buys your products every day or has never even visited your website.
There are so many subtle differences between Bing and Google search algorithms. Your contact for SEO services will be able to help you make the most of those algorithm differences.
What’s the future for search?
Search engines change almost every day, constantly shifting and evolving. Nobody knows quite what the future will hold. That’s why it’s so important to work with a good digital marketing agency.
With professional support, you can ensure that you’re always up to date with any changes. You can get the best results from your SEO service, no matter how much the rules change. You’ll be the first to know when Google makes changes, and when Bing starts to look for new things.
In the near future, you can expect every search engine to place a big emphasis on a better understanding of natural language. They’ll bring more accurate and relevant results, by identifying what exactly the searcher is looking for. Over time, we’ll see a wider variety of content is especially important. We can also expect search engines to do a better job of recognizing images and videos.
Your website is one of the most valuable tools that you’ll have for marketing your business. But, it’s only useful if people can find it – even without your business name. Whether someone’s searching for the ‘best pet shop in London’ or an ‘Indian restaurant in Manchester with lots of space for a group’, it’s essential that your website provides up-to-date information.
Make sure that your website is regularly updated. Never let it sit around and go stagnant. Regular changes are essential, and you’ll want to use many techniques. The world of search never stands still, and you can’t afford to either.
If you’d like more information about SEO developments and how to successfully promote your website, then why not consult Atastic and ask about our SEO services? We’ll help you to get to the top of Google search results, without ignoring Google’s growing competitors. Why grab only 92% of the market, when you could have all 100%?
Arnjen is the founder of Atastic and created the company when he noticed that there was a need for further development in the digital marketing industry. Arnjen started the agency to help website and digital product owners grow their business.
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