Law Firm SEO

A form of SEO with a structure based on the principles and methodology of the law domain. True, that may seem like a tangled and confusing terminology, but that’s just a brief premise of law firm SEO. n

With the world steadily marching towards the digital ideology, it becomes imperative for law firms to strategize their marketing means and channels that strikes the right chords with the online community. That’s where the law firms SEO comes into full-play practice. From ideating the thoughtfully relevant content to laying down all the favored digital marketing strategies on the table, it covers all the shades that are required to paint your law firm as a masterpiece in the online sphere.

law firm seo

What is law firm SEO?

The premise of the law firm SEO revolves around maximizing your law firm’s online visibility by capitalizing on tried-and-true techniques to rank higher in the search results. Utilizing these techniques involve creating high-tier content, engineering a proper structure for your website, and promoting your sites on every channel possible.

Legal space is a competitive place, and employing SEO here is the rational choice. Optimizing the online rankings requires a fair investment of time and effort to build a well-structured online image for your law firm.

We're going to provide you with a lot of information. We'll try to teach you all the necessary aspects that can help your law firm rank higher in the online search results.

If you feel like you prefer a more easily digestable quick overview you can always take a look at our law firm SEO case study

law firm seo guide

How to Find Your Law Firm’s Google Positions?

More than 90% of the online users seeking a particular service give preference to online search. This means it becomes imperative for a firm or enterprise to rank higher on search results and yes, that includes law firms as well.

Before opting for any SEO strategy, it is crucial to evaluate your existing online position and ranking. Your positions can help you get a clear idea about your current performance on various keywords and might help you highlight key areas that require immediate improvements.

Techniques to Find Your Google Positions for Free

SERPROBOT

You can check your search engine ranking position quickly and easily with SERPROBOT. This tool allows you to find your overall search engine ranking both easily and swiftly. Although it’s new in the market, it can definitely assist you in evaluating your online ranking on any particular search engine. The data it delivers extends to providing you with all the necessary details on the keywords you can list on and the ones you already rank on.

Keyword Position Checker

Small SEO Tools n

bsolute simplicity is what defines the design of this tool. This tool allows you to check your site's ranking on 20 different keywords in a single check. You just need to type in your website’s URL, your desired keywords and select the search engine you wish to rank on. Keyword Position Checker will then run its analysis and provide you with a reliable and comprehensive data pertaining to your ranking on specified keywords. The user-friendly design allows all this to be done with a simple button click.

THE HOTH

Another important free search engine ranking analysis tool. This tool also performs the dual function of calculating your website’s overall ranking on a particular search engine while also assisting you with your keyword ranking position. To put it simply, it allows you to undertake comprehensive research on your website’s ranking.

benefits of law firm seo

How can Lawyers and Law Firms Benefit from Search Engine Optimization?

For anyone who requires legal services, the first and foremost place they opt for is a search engine like Google. Around 90% of searchers won’t go past the first page of search results, this indicates that it is of prime importance for your law firm to rank higher in search results and that requires the help of Search Engine Optimization. In today’s era, SEO can be easily regarded as a fundamental marketing strategy that any firm seeks to get well-equipped with.
“Around 90% of searchers won’t go past the first page of search results”

Imbuing best SEO practices into your law firm website can help you stand out from the rest of the crowd and help you gain an edge against your competitors in the legal market.

To help you better understand the benefits of employing lawyer SEO, we have listed a few perks of using legal SEO.

Benefits of ranking your law firm website on top pages:

Increase In Overall Market Position
The higher you rank in search results the more established your law firm would become in the market. The reason for this is, people often perceive higher-ranked law firms as more reliable, trustworthy and professional than those ranked lower or on the second page. So, how can you achieve this established market position for your law firm? Through tried and truly efficient and effective SEO tactics.

More Relevant And Targeted Traffic
While some people use search engines for solving a general query or are unsure of what to search, many visits a search engine know what exactly they’re looking for. By accurately optimizing your website for specific targeted keywords in your niche, you will make yourself more widely available for this kind of targeted traffic. By effectively optimizing your website for search, you’ll be able to far surpass your competition and reach the right people. Remember, there’s traffic and there’s relevant traffic. It’s the latter that you must always seek.

Rise In Prospective Clients
With efficient lawyer SEO employment, you gain access to more prospective clients that reach out to you. This significantly increases the chances for you to convert them into paying clients. Not to mention, with SEO bringing the right business to you, you can invest more time to focus on other areas of your business like in-person client interactions, formulating law firm seo case study strategies, etc. With Legal SEO at your side, you can relieve yourself from creating and maintaining hassling marketing techniques for your law firm.

Promising Returns
The legal space consists of a fiercely competitive atmosphere, so a half-balked marketing strategy can prove fatal to your firm. But with a systematic investment in SEO, you will be able to get ahead of your competition by a fair margin. By making a fair comparison between the offline marketing strategies and the law firms SEO, it’s the former that involves high monetary investment and that too with a promise of limited returns, while the latter offers higher ROI at a meager cost.

law firm seo vs regular seo

Difference between SEO for Lawyers, Law Firms & Regular SEO?

Legal SEO or SEO for law firms may seem identical to a regular SEO, but when we start to scratch the surface, it’s a whole different story altogether. True, here too, our motive is to boost up the online ranking of the law firms, but the end motive can’t serve as a concrete definition. The areas we need to consider and the grounds we need to work on while employing lawyer SEO greatly contrasts with that of a regular search engine optimization.

As opposed to a generic SEO, under legal search engine optimization, we target areas that are unique to the legal and law industry. From keywords to competition analysis, everything is narrowed down to areas that are exclusive to the law sphere. That’s one of the major differences that separate the law SEO from the regular crowd. n

Understanding this difference can really help in formulating a good marketing strategy for your law firm using lawyer SEO as this will assist you in stressing more in the areas specific to the legal background. However, understanding this difference is at times tricky for some. n

To grasp this concept a bit more firmly, let’s elaborate the dissimilarity between the two SEOs -

The Legal SEO In Contrast To Regular SEO

To say, legal SEO and regular search engine optimization share the same foundation but different superstructure would serve as an intelligent observation. It’s like they have the same roots but different fruits. The first point of differentiation could be that legal SEO is more of a local effort. To explain this, a law firm would have a physical location, a functional office to be precise. So, the efforts of a law firm’s search engine optimization would be more inclined towards attracting the local populace as their potential customers. n

The same could not be said for the general search engine optimization as it favors a more international outlook. Although the local search is a part of a regular SEO, it does not exhaust too much of its energy on this aspect as it stresses more on the entire global community, rather than a specific part of it. n

There is another major difference that sets apart lawyer SEO from all other generic SEOs. It’s the area of knowledge in which it operates. The search engine optimization for law firms is in close accord with the law and the legal industry. This means, it only focuses on subjects that are relevant to the legal and law areas. That means it is a more sophisticated or well-targeted version of an SEO.

The Complexities In Employing Law Firm SEO

In the previous section, we learned how law firms SEO differs from that of a regular one. Now, we learn about the various complications and difficulties that are involved while utilizing this form of search engine optimization. Here, we will also see how the difference that sets it apart from the regular format of SEO, also acts as a hindrance in its application.n

It may sound easy, but implementing a concrete lawyer search engine optimization strategy is no cakewalk. There are several aspects that must be considered and various areas that require thorough and meticulous planning, without which any of our legal SEO efforts would end up as a failure. n

Now, we will try to gain a firm understanding of various intricacies involved in employing the law firm SEO through the following points -

Stiff Competition

Anyone who is even faintly acquainted with the law industry would be well-familiar with the highly competitive nature of this zone. Gaining an edge in this market can be easily termed as herculean labor. The reason for this is not far from obvious. Every other law firm comprises of a group of intellectuals, known as lawyers and they are obviously well-aware of how to turn the case in their favor. So, if you own a law firm, then technically you are up against every other highbrow lawyer in town. To beat this level of competition, you must equip yourself with the finest trailblazing lawyer SEO techniques that you can get your hands on.

Limited Reach

Earlier we studied how law firms SEO lays more stress on local areas than on international marketing. Here, we highlight how this aspect poses as an obstruction while utilizing lawyer SEO. A regular digital marketing strategy formulated using regular search engine optimization tactics involves influencing the entire online community. To put it simply, under regular SEO, we assume the entire web as our potential client.n

The case is pretty different from the law firms' search engine optimization. To explain this with an example, any law firm or agency that is situated in the United States won’t hunt for clients in the United Kingdom. It would prefer the folks in the U.S. as its potential customers. The same preference extends to the online domain. The lawyer SEO majorly targets the local area in which the firm is located and that severely shrinks the reach.

The Niche Restriction

This aspect also functions as a major factor that differentiates the law firm's SEO from a more general version of SEO. However, this element of differentiation can also act as an obstruction to the whole idea of lawyer SEO. Under a regular search engine optimization strategy, we aren’t bound by any specific subject or area that we must work under. We are free to decide on our course of action. In short, we don’t have to be industry-specific.n

Now, as far as law firms SEO is concerned, we cannot exploit the liberty of choosing our methods. Under it, we must design and formulate our digital marketing strategies that resonate with the law industry. In short, under lawyer SEO, everything we design, create, strategize, must be related to the law industry. Anything out of this area would be of little to no use for us. So, in a way, that restricts our perspective and limits the scope of our entire operation.

How to Analyze the Backlinks of a Law Firm Website?

Many factors play a key role in a law firm site’s ability to rank well in the search results. One such factor is known as backlinks. They essentially are links from a foreign site that points to your website. Search engines like Google view these links as a metric to evaluate your website’s quality and authority, the more links you have from other reputable and authoritative sites, the higher you’ll rank. This alone highlights the importance of having a strong backlink structure. But, building links without having a clear understanding of your overall backlinks profile will bring in more losses than gains. That’s where backlink analysis comes into the picture. n

From delivering all-inclusive data on your current links to providing vital information on your competitor’s links, you can have access to all by performing a simple analysis. As the name suggests, backlink analysis is all about getting yourself acquainted with your backlink profile. This includes precise calculation of the number of backlinks you have, evaluating the quality of the links, monitoring the inflow of fresh links, data on the number of unique domains, etc. n

In a nutshell, all the valuable data pertaining to your backlink profile is calculated and compiled in one place by the backlink analysis. However, performing this sort of comprehensive analysis requires a bit of assistance from the experts. As it is clearly visible, analyzing so many aspects at once can be exhausting and to lessen our load we would certainly require some external aid that can help us with detailed backlink analysis.nn

Tools to Use for Backlink Analysis

As we were saying, we don’t have to perform all the research and evaluation relating to our backlinks profile on our own. There are plenty of tools that specialize in backlink analysis that we can opt for. The eventual motive of equipping ourselves with these tools is to maintain a close eye on our backlink profile. So, let’s get a good view of these backlink analysis tools and understand their functioning a bit more closely. To start with, we have -n

Ubersuggest

A handy product brought to us by a prominent SEO blogger named Niel Patel. Although it’s overall capacity highlights and incorporates everything that shares a bond of relevance with the idea of search engine optimization, here, we will only cover its backlink analysis capabilities. It not only covers your entire backlink profile, but it also offers you data that can help you build a much stronger backlink network. It underlines the specific area of content in your niche that other sites mostly link to, which ultimately aids you in planning your on-site content strategy to attract more links.n

SimilarWeb

The next tool comes from a giant name in the industry, SimilarWeb. Just like our previous entry, this tool also functions in multiple dimensions that correspond to SEO, and backlink analysis is an obvious inclusion in that. SimilarWeb offers a comprehensive backlink analysis that very well extends to your competitor’s backlink profile as well. This means you can have a good amount of data that relates to the backlink web of your competitor or competitors. This tool helps gain all the relevant information on your existing backlinks( like their quality, authority, etc.) and also notifies the new sites that link to you.n

Google Webmaster/Analytics Tool

Down to our final and one of the finest backlink analysis tools available in the market. Google is the unrivaled master of the modern-day online web and this statement has largely emerged as a fact. So, relying on Google for a detailed backlink analysis can be considered as a wise choice. Google Webmaster or Analytics Tools( whichever you give preference to) offers a variety of functions like inbound link checking, an easy disavowal of unhealthy backlinks that may blemish your site’s reputation and finally helping you identify any penalties that may have been leveled against your website. All this at no cost.n

local law firm seo

Local SEO for Lawyers: Rank Your Law Firm on Local Map

The fact that almost every law firm is aligning with the local SEO is no longer a surprising revelation. For a law firm, local SEO comes off as a productive measure that supports their objective of maximizing their market share by driving in a substantial percentage of clients. No doubt, local optimization is restricted by its area limitation, but this limitation in actuality serves the purpose of attracting the right attention towards your law firm.
Applying local SEO means upping your odds of getting displayed in the local search results considerably. Optimizing your law firm according to the local search, will undoubtedly assist you in farming clients that are near your firm and that’s good news for us. Still, we cannot close the case just yet. We need to properly understand the very concept of local SEO to wield it appropriately.

Why is Local SEO Important for Law Firms?

Those days are long gone when people used to look for professional law or legal services provider in Yellow Pages. In the recent today, when folks search for an attorney the vast majority will vote for an online search – if you can’t find them there, the prime assumption will be that your firm doesn’t exist. To solidify the logic of employing the local SEO, we listed a few points that can convince you of its usability.

Source Of Obtaining Clients

Local SEO could very well serve as a client farming platform. Your local visibility is the one that will come into play here. To say it plainly, anyone seeking the aid of a law firm would tend to opt for a lawyer service that lies closer to his residence and that’s just a longer way of pronouncing local search. If you optimize your law firm site in such a manner that it sits well with the local search, then you are, in a way, adding more to the revenue factor of your firm. In short, the client searches for a local law firm and you show up in the search results, next you have is a potential client, right within your reach.

Increased On-Site Traffic

Local search engine optimization also notably inflates the amount of online traffic that your site receives. Needless to say, this traffic converts itself to potential clients. The more on-site visitors you have, the thicker the chances of gaining future bearers of your service. To achieve this increased on-site traffic, we just need to call for local SEO. To put it rather simply, this aspect of local traffic largely depends on your visibility in local search results, the more visible your firm is, the better the traffic your site receives.

Convenient Online Marketing

In the end, local SEO is a marketing technique. Publicizing our law firm in the online space through the best means possible is our ultimate objective of exercising Legal SEO and local SEO helps us cover the shades of the local area for our marketing efforts. This eventually helps us draw a significant amount of revenue from our local area. So, by going for local SEO, we are opting for an efficient marketing strategy that raises our law firm’s influence on a local scale.n

The above-listed benefits are some of the many that can be derived from the local SEO. This section was designed to well-acquaint you with perks of locally optimizing your law firm. All these points serve as a broad outline of gains you can pull out of Local SEO.

How Local law firm SEO or Map Positions Can Impact Your Law Firms Rankings?

It’s obvious for clients seeking legal assistance to search for a law firm in the area close to their locality. So, it becomes essential for your firm to show up in the local search results when users are looking for the legal services that your firm might offer. It’s important to note that even GPS( Global Positioning System) can play a key role in boosting your law firm’s online ranking. Here again, we jump to the visibility aspect.n

Local law firm SEO and ranking through location go hand-in-hand. To elaborate on it, we are optimizing our law firm to gain a share in the local search results. That way, we are attempting to rank better, at least in a specific regional zone, and the zone we speak of is the place where our law firm is based. The rest we leave to the GPS. To secure a good place in the local listing, we must trust the map. n

We all know, to register our firm for local listing on a search engine like Google's My Business Listing, we must provide a physical location to register successfully. That’s because local searches display results according to the GPS or location tracking services. If you have got yourself locally listed, then you have a better chance of popping up in those local search results as the search engine is aware of your physical location. So, it all adds up in the end. n

Now to the ranking part. The question we seek a concrete answer to asks How local SEO helps in boosting the online ranking? The answer is pretty simple, through increased traffic. In the last section, we talked about how local SEO can help our law firm in boosting on-site traffic. The same equation applies here. By locally optimizing our law firm, we are striving for a better overall search result ranking. Local SEO is a part of a grand scheme we term as Lawyer SEO and everything that we make use of under this scheme will function as an effort to better our online ranking.n

Search engines like Google have become far more intelligent than they used to be. Google constantly evaluates the authority and influence of every website available on the web and rearranges its search result ranking according to its acquired data. If your law firm ranks well in local search results, then the odds are high that your overall search result ranking would also take a boost. Just like we said, Google calculates the authority of a site according to its influence. This influence is calculated based on the heavy traffic a site receives. That’s the whole pattern here.n

It all just comes back to the local listing part. Our endeavors to influence local search results also enhance our chances to rank better in overall search results. That’s because we are building our law firm’s authority and influence even if it’s at a local scale. True local SEO isn't the ultimate method of driving your search results ranking to the top. It can certainly benefit as a handy move that can help your law firm climb up the ranking ladder.

What You Can Do to Improve Your Local or Map Rankings?

Till now, we have talked about the rich functionality and overall utility of local law firm SEO in raising our law firm’s overall market potential by helping us rank better in the local search results. Now, we head forth to learn the necessary methods through which we can optimize our law firm's site following the local SEO best practices. Optimizing your law firm’s digital presence to rank better in local results is not toiling labor, but exercising a certain degree of smart effort is recommended. n

With all that being said, here are a few methods or steps, as you may call it, that would help you rise in the local search results -

Precise Keyword Research

The keywords will serve as the foundation for your local SEO campaign. Keywords you settle on should be directly related to the legal services provided by your firm. For instance, your targeted keywords might include “estate planning attorney” or “criminal prosecution lawyer service.” This stage particularly involves planning and developing the right keywords that you can add to your keywords list.n

You should focus on the keywords that will attract users who are seriously seeking a legal service. Extending on this, some users search for lawyer or law services for mere research purposes; they may not be necessarily looking for any law firm service. An example of these research-based keywords would be - “how a court case proceeds,” “Is a will necessary,” etc. n

On the other hand, some folks are seeking a law remedy. Searches like “attorney near me,” “legal estate service,” etc. could serve as an example. Targeting keywords with a serious intention helps in bringing in new clients.

Working On Citations

Citations are references to your business practice that includes the name, address, and phone number of your business available on trusted digital business directories.nThey are not only important for practicing law firm SEO but also for ensuring that the local SEO efforts bring in the best results.n

When Google or any other concerned search engine discovers your business information on these digital directories, it eventually adds more to your site’s credibility aspect. There are various online channels available that you can look into for getting quality citations, which may include web directories, maps, review sites, and many more along the same lines. n

What you need to make sure is that you maintain consistency with your law firm’s contact details and address. The same details must display on all citation channels where your law firm is listed. So, always check for any mismatch related to your law firm’s details and be prompt to correct any fault on details.

The Reviews

Reviews could be counted as one of the integral organs of local search engine optimization. Reviews are amongst the first things we address. When your law firm gets displayed in the local listing, the users have the option to read and even write reviews about your firm. Positive reviews always follow good reputation-building measures. n

Online reviews will have a significant impact on the overall ranking of your law firm website. Several studies and surveys have shown that search engines like Google are more favoring towards law firms with high reviews. Playing with negative opinions here will severely tarnish your law firm's both online and offline market standing. The review area requires a bit of work to keep our law firm in the positive sphere. n

The first and foremost step involves keeping a fine and regular check on your reviews. If the momentum of negative reviews increases, then it’s time you took some firm corrective measures regarding your law firm. Find the areas in your service that are inviting the wrath of your clients and work on fixing them. As for positive reviews, try to polish and those areas further that help you get positive feedback.

competition research lawyer SEO

How to Analyze the Performance of Competitor Law Firms?

All the analysis and research we perform must not be restricted to our site and firm. Employing lawyer SEO means working on aspects that can influence or affect your ranking, and one such factor is our competitors.

Why Perform a Check on Competitors?

As stated earlier, keeping a watchful eye of your competitors is a wise move. There is plenty we can learn by merely observing our competitor’s online movements. The law industry boasts of tight competition, so, it becomes vital for us to grab any opportunity we can get a glimpse of. To study our competitors, we need to analyze how well they rank on online platforms, check on which keywords they rank better than us, understand their backlink profile, giving a thorough look at the reviews they receive, etc. This will help us better evaluate our strengths and shortcomings. All this data on our competitors can help us better plan our SEO strategies.n

What are the Best Tools to Find More About Your Competition?

Getting all the crucial data on the competition can easily become a stressful exercise, especially if undertaken without the help of specialized tools. If you really intend to gain all the vital info. related to your competitors, you can make use of the following tools that boast of being best in the market -

Ubersuggest

A handy tool if all-around competition analysis is what you seek. From keywords to backlinks, you can get all the data on your market competition you will ever need. Starting with keywords, you can check on which keywords your competitors rank higher or lower than you. If you exceed it to the backlink background, you can gain a better look at your competitor’s backlink profile.

SimilarWeb

Another big tool from a big name. SimilarWeb is more than proficient in providing a thorough and detailed analysis of your every and all competitors. This tool helps you pinpoint those areas where you can perform better than your current competition. Like the other one on our list, this too provides a comprehensive data on areas like keyword ranking and backlink model of your competition.

How to Choose Target Keywords for a Law Firm?

We can never undermine the relevance of keywords as they play a central role in determining the success of our SEO efforts. Keywords can be considered as one of the prime determinants when it comes to the overall online ranking of our law firm. There are several aspects and areas of keywords that, when utilized properly, can most definitely provide a positive push to our all-round law firm SEO strategy.

Why Your Law Firm Needs Target Keywords?

In the previous section, we briefly discussed the viability of keywords. Here, we extend that point. From the indexing of your website to drive relevant traffic to your site, keywords play a crucial role in all these areas. If we talk about indexing, Google indexes several sites and orders them according to their appositeness with the search query and needless to say, finding the appropriate keywords in a website is an essential part of indexing. Keywords also act as a beacon of reliability for online users as they seek to solve their queries, and if your targeted keywords match their search, the chances of them hitting your website are thick. Further info can also be found in our law firm seo case study

Best Keyword Finding Techniques and Tools for Law Firms

The next we come across is laying down a firm keyword strategy. Here too, we will take the assistance of specific tools that specialize in keyword planning and can aid us in finding and targeting the right keywords. So, let’s list a few.

Google Keyword Planner

A powerful tool by Google itself, Google Keyword planner can find its applicability in the hands of both seasoned and new digital marketers. You can use this Keyword Planning tool to search for keywords and see how a list of keywords closer to your niche might perform. It is a reliable tool that can support multiple digital marketing campaigns by suggesting relevant keywords for each campaign. It also provides necessary data related to a keyword like its search volume, number of clicks, etc. Just like we said, a handy tool for keyword planning.

Google Trends

Yet another magnificent tool by Google to help us with our keyword planning exercise. It helps us with more specific sections that are related to keywords. It generally measures the changes in the search frequency of a specific keyword. There are several factors that affect the search frequency of a keyword like change in season, a special occasion, the region where the search occurs, etc. Google trends note all these changes and turn them all in a comprehensive report that helps us understand the trend behind a said keyword.

Onsite SEO for Law Firms

The lawyer SEO starts from your very own website. There are several aspects of your website that directly influence the overall SEO strategy deployed. All we seek is to up our site’s online search results ranking, and for that, our website must be aptly optimized according to the law firms SEO best practices.
To help you understand better, we have listed a few on-site aspects that affect your SEO practice -n

Website Title Tags and Meta Descriptions

Title tags or header tags are basically the headings of your site’s page or a piece of content hosted on your site. Their function is similar to that of a regular heading, i.e. providing a proper structure to your content and making it easier to comprehend.

Meta descriptions, on the other hand, are like a summary of your page. Whenever any page of your site shows up in a Google search result, there is a brief synopsis of what the page contains that is located directly under the site’s URL. That synopsis is a meta description.

Keywords in Heading Tags

In the previous section, we talked about the viability of keywords and here we extend its application to header tags. Adding your target keyword in Header tags will certainly improve the search engine visibility of your page and thus be able to bring in more traffic in the form of on-site visitors. In short, intelligent placement of keywords within your header tags favors increased on-site traffic and visibility of the page or the site as a whole.

Mobile Friendliness

We live in a mobile age where smartphones, more or less, have become a vital aspect of human existence. So, optimizing our law firm site to make it more mobile-friendly will ultimately add to the user-friendly aspect of your site. In case if you wish to check the mobile-friendliness of your website, you can always ask for help from Google with its Mobile-Friendly Test tool.n

A few words on Mobile-Friendly Test By Google, it’s a tool developed by Google to check the website. The Mobile-Friendly test tool is rather simple to use as you have to type in the URL of the web page that you want to test for mobile-friendliness. The test typically takes less than a minute or so to complete its analysis. It displays how your webpage looks on a mobile device.n

Test results include a screenshot of how the page looks to Google on a mobile device, as well as a list of any mobile usability problems that it finds.

Sitemaps

Exactly how it sounds, sitemaps are, in a way, maps of your complete website. Sitemaps aim at making the on-site content easier to understand and comprehend. However, it offers more than a mere easy-understandability of your on-site content. Search engines like Google support and promote the Sitemaps Protocol under which a webmaster can convey to the search engine about various URLs of his websites that are available for crawling and a sitemap is a compilation of those URLs, plus with a sitemap, you add more critical information that is related to your URLs.

Speed of the Website

The speed of your website can make or break your online ranking. If your website has a slow loading time, constantly lags and takes a considerable amount to display information, then it can easily frustrate a user. No one has the patience to wait forever for a site to load. So, always keep a check on the speed of your website. Try to run some regular checks and analysis to see if your site’s speed is up to the mark.

What Will You Miss Out If You Don’t Optimize Your Website for the Search Engines?

According to a report, more than 95% of consumers seek the helpful aid of online search while looking for a service and legal services are no exception to that fact. To extend on these lines, about one-third of folks seeking legal services use a search engine to find one. To add more to the logic, about 70% of consumers acquire the knowledge of your law firm through digital mediums rather than a magazine ad. That’s enough to justify the urgent nature of search engine optimization.

Importance of Ranking on the First Page of Google

Let’s start with facts, shall we? In a month, Google records approximately 12 billion searches. Talking in billions, around 2 billion mobile devices are active on Google and that too in a month. Just for the record, the population of the entire world is 7 billion. Now for Google search results, more than 90% of the total traffic reports to the first page results, the traffic on the second page is less than 5% of the total traffic, and for the third page, it’s a bit more than 1%. The numbers speak for themselves.

To summarize all this data, it would simply mean, if your law firm isn’t on the first page of Google, then it’s almost invisible to the world.

The Competitive Edge

From the excellent look we had on the statistics and numbers, it is safe to assume that isolating our law firm from the lawyer SEO will put us at a severe disadvantage against our competition. The world is going completely digital, and traditional marketing strategies are becoming primitive and obsolete. Law or legal industry is a highly competitive one. If a firm can’t sufficiently market itself, then its chances of survival are closer to none. Just like we said, the law industry boasts of cut-throat competition and to face that competition head-on, employing law firm search engine optimization becomes an absolute must. Also, lawyer SEO is a functional technique of inflating the volume of profits. All the aspects that are responsible for increasing our earnings like client acquisition, attractive marketing measures, and even client satisfaction, are all covered well under the law firm search engine optimization canopy.

How to Find the Best Lawyer SEO Company?

The term “best” is entirely subjective. So, we can never settle on a particular definition for the “best lawyer SEO company,” but there are a few factors that we need to consider before heading out to buy lawyer SEO services. These factors can very well affect your entire experience with law firm search engine optimization. Let’s list these aspects to get a better understanding.

Your budget

The foremost factor that influences the services you will order. The quality and quantity of service vary greatly, according to the said amount invested. In a narrow sense, the more you spend, the more you can reap out. However, you don’t have to spend a truckload of money on getting lawyer SEO services. Just find the point of equilibrium between your budget and the quality of the service.

Your online competition

The level of competition varies according to your area of expertise, and so does the lawyer SEO. By area of expertise, we mean the branch of law industry your firm specializes in. For instance, a law firm for criminal cases or cases regarding estate and property, or any other branch of the law industry. You must pick your lawyer SEO service provider by keeping your area of specialty in mind.

Location of Your Law Firm

The place where your law firm is located also plays its part in determining the kind of service you will receive. In short, the quality of the service varies according to the location. So, don’t hire the first SEO agency you find near your block, just research and try to find some useful info. On the SEO service providers available in your area and settle on the one that fits well with your preference.