How to use on-page SEO to improve your Google ranking

  • 2 September 2020
  • SEO
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Are you starting a new business or do you want to push your existing business to new heights? To do this, you need the right marketing to get ahead of the curve. There are many ways you can market your business. You could use word of mouth, but this may be difficult if you’re just starting out and have few customers. You could place an ad in a newspaper, but as circulation amongst printed media is down, this may not pull in as many new clients as you think.

best way to market your business

What’s the best way to market your business?

These days, if you’re not marketing your business online, you’ll be losing out. Online marketing allows you to target customers who are right for you instead of leaving it up to chance. One of the best ways to market your business is to get to the front page of Google search results. You may think this is impossible as a small business, but it’s not just the big corporations who can get to the front, you can too if you employ clever marketing. Most people who perform a Google search will never click away from the front page. This means that if your company doesn’t appear at the top, you will be losing out on a lot of potential business.

how does it work

How does it work?

Introducing SEO. SEO, or search engine optimisation, is a way of effectively getting your business to the front page of Google search results. SEO is a way of getting free traffic from organic search results. This may seem too good to be true but it really isn’t. So how does it work? Well, when you type a term into a search engine, the search engine will scan a huge number of publicly available pages to find any that match the search phrase you entered. This means that if you can work out what people are likely to search for that will lead them to your website.



There are many benefits of SEO advertising. The main one is that it will drive people who are looking for your services to your site for just the cost of an article. Targeted online advertising can be used alongside or as an alternative to SEO but this can be expensive and is far more noticeable than SEO articles, which are a natural way to introduce potential customers to your business.

Another benefit is that SEO allows you to inform the customer as well as sell, better targeting any queries they have and striking up their interest for longer so that they are engaged and ready to buy. An informative article about a problem the customer may need solved, the answer obviously being a product or service you can sell or provide them with.

SEO is a great long term marketing strategy. Results can happen within the first year, but after that, your SEO investment will be returned in spades. Targeted advertising can return instant results, but these only last for the time the expensive ad campaign takes to run. SEO marketing leaves a lasting impact as your content will exist as long as you host it on your site, and can be used to promote your business time and time again.

have a blog or news page on your website

Have a blog or news page on your website

You may think that it is pointless having a blog or a news page on your website, and assume your time would be better devoted to sales, but it is extremely important to have one as this is where you can implement SEO content. On this page, you should publish regular articles containing keywords that search engine users are likely to search for. Your articles should be relevant to your business, so if you sell coffee you may want to discuss different brewing methods of coffee, with some details of your products, a link to your shop and a few keywords that may be entered into a search engine incorporated into the text. Articles don’t have to be complex, but they should be well written, engaging and represent and promote your business well.

choose your keywords

Choose your keywords

You may be wondering how you work out what keywords your future customers will search for to lead them to your website. There are two ways to do this. The first is putting yourself in the customer’s shoes to work out what queries would lead them to your products. So if you sell used cars in London, then it’s likely your customers will be searching for phrases like “used cars London” and “second-hand cars cheap London.”

You can also use Google ads to work out your keywords. Create an account, link up your website and you will be given lots of invaluable information about what people are searching for and about the traffic you are getting.

structure your content

How should you structure your content?

There are ways of writing content that will increase the chances of SEO bringing new customers to your site.

title tag

Title tag

A title tag is 70 characters long and tells search engines what your business is about. It’s best to include your company name and the keyword that best represents what you are trying to sell.

meta description

Meta description

This provides further information and expands on the title tag.

sub headings

Sub headings

Sub headings make it easier for your customers to read the content. It is easier to capture attention spans with short chunks of information rather than an essay. These also break down your content and can help Google recognise your SEO better.

internal links

Internal links

These are important to quickly transfer customers through to your shop if they are interested in a product.

Search engine optimization is one of the best ways for you to drive your business forward and turn a bigger profit. You don’t have to do it alone, though. There are many companies that specialize in SEO that will help your business gain traction quickly. Atastic will add value to your business through effective SEO. Get in touch today for a brighter future.

Arnjen is the founder of Atastic and created the company when he noticed that there was a need for further development in the digital marketing industry. Arnjen started the agency to help website and digital product owners grow their business.

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