The presence of Internet has not just changed how we live our lives but has had an equally prominent impact on the professional world. Hundreds of millions of businesses all over the globe now rely on the Internet to market their products, ideas and services.
Never before we have witnessed such a trend in the marketing world. This is the age when every individual holds the potential to reach out to millions of people all around the globe. And this can be done without even leaving your room.
Each one of us can expand his/her reach by leveraging the power of the Internet and the various online platforms or tools available through it. Whether you are a budding entrepreneur, a student aspiring to get a high-paid digital marketing job, or a seasoned businessman, it becomes extremely crucial that you learn the basics of Internet marketing before placing your bets.
It is a relief to know that the Internet marketing offers 3 times the results and costs over 60% less than traditional marketing practices.
We at Atastic have compiled a powerful guide to help you understand the basics of online marketing. You will learn more about the types of online marketing, the challenges you may face while working with one of these, best ways to leverage a method and much more.
Let’s get started –
Who is an Online Marketer?
If you are presently using or are trying to leverage one or more online channels to influence and reach out to a particular set of consumers, then you can proudly call yourself an online marketer. Most businesses and individuals now rely on their online strategies and tools to fulfil their marketing targets.
Here are some of the most popular Internet marketing techniques and methods being used by the Internet marketers across the globe in 2019.
1. Search Engine Optimization (SEO)2. Content Marketing3. Social Media Marketing4. Email Marketing5. Influencer Marketing6. Online Paid Marketing or SEM
Search Engine Optimization (SEO)
SEO is probably the most rewarding and affordable of all the various online marketing methods. Search engine optimization techniques are meant to give a boost to the website authority, and ranks on major search engines including Google, Bing, Yahoo, etc. If done correctly, SEO can help improve traffic to your website and considerably affect your online earrings.
Challenges with SEO:
SEO is certainly a powerful method to reach out to your targeted audience by ranking higher on SERPs. But most SEO techniques revolve around the content. That is the reason why content marketing and search engine optimization go hand in hand. Being a confident and skilled content marketer will give you an edge over the competition.
“High-Quality Relevant Content and Powerful Backlinks are the 2 Most Crucial Signals Determining Your Website Rankings on Google search pages.”
We can all understand that content is the foundation and backbone of the Internet. Almost everything on the web is a form of content. Whether you are on YouTube or browsing through your Instagram account, everything that you come across is a kind of content.
Content marketing is the only online marketing method that supports and complements many other Internet marketing techniques including SEO, SMM, and more.
Here are some of the most common types of content:
Images (static and animated)
One can leverage the potential of content marketing using the following techniques:
Set up a Blog to promote your business website
Create a video channel to showcase your talents, share your advice or promote your service/product
Write quality guest posts on relevant websites in exchange of citations and backlinks
Answer questions on popular Q&A portals
Host Podcasts to build your brand and reach the right audience
Social Media Marketing
Social media marketing enables you to leverage the user base of a particular social media channel and promote your services/business to a defined set of users. Almost all the major social media channels – Instagram, Facebook, Twitter, LinkedIn, Pinterest, Snapchat and more, allow businesses to use their platform for promotion.
If you own an ecommerce store and do not have a social media marketing strategy in place, you might be missing out on a lot of opportunities. Social media platforms are known to reward business which create high quality engaging content for their users.
Increase in social media presence and following sends strong signal to the search engines like Google and are known to aid your SERPs.
Apart from offering an option to create a free business profile, most social media platforms also allow affordable advertising options. You can create ads of your choice (banners, carousels, videos, text, etc.), then select the purpose of your campaign and target audience to create a social media ad to reach out to active users on the platform.
If you could do just one thing right, then it has to be Email marketing. It is by far the most effective way to directly reach the customer’s inbox and try to convince him into becoming a customer. Majority of the successful bloggers you see now a days are heavily dependent on email marketing to meet their traffic and conversion targets. Effective email marketing can help you build your brand authority, gain free traffic and upsell to your clients.
Here are some of the common ways to build a powerful email marketing strategy:
Convert your visitors into subscribers in exchange of free gifts like e-books, courses, reports, cheat sheets, free software trials, etc. This will help you grow your list constantly as every new visitor is a potential subscriber if he likes your free gift.
Make sure that you keep your email frequencies extremely low to avoid losing customers.
Do not oversell, instead try to offer some help or ask a question that can help start a conversation.
Use a professional newsletter campaign manager like MailChimp to learn about your open rates, number of clicks, etc.
“Almost 17% of the companies choose to spend more than half their online marketing budget on influencers.”
Success and popularity of influencer marketing is at its peak in 2019. Powerful platforms like YouTube, Instagram and Twitter have turned regular social media users into powerful entities who have their own following. Everyone can leverage the power of influencer marketing to give an instant push to their newly launched product or service. Many new e-commerce companies have achieved quick and overnight successes with the help of influential social media figures who agreed to endorse their products.
You can either approach your industry experts through their social handles or can look for fresh talent in your selected niche using tools like Influence.co.
Online Paid Marketing/Search Engine Marketing
As we all know, Google is a search engine giant and servers to a major portion of the total web queries. Ranking at the top for several high traffic search terms can increase your traffic, leads and conversions significantly. This is the reason, businesses all over the world use Google Ads (popularly known as AdWords) tool to stay at the top of the search result pages for their target keywords. Advertisers can easily adjust their CPCs (Cost per Click) and CPVs (Cost per View) according to the competitiveness of the keyword being targeted.
Signing up for Google Ads is quite an easy process and if you are a first time user, then you can directly dial your local google support and they will guide you with it. You can use your Google Ads account to create PPC search ads, YouTube video ads, Display banner ads, PLAs, and more.
Powerful interface of Google Ads offers endless opportunities to advertisers. You can change your target region, ad frequency, campaign budget, daily budget, device preference, visitor demographics, customer interests, and much more. Apart from this Google Ads is also an amazing reporting tool and you can use reports from Google Ads to impress your seniors at work and your customers.
A lot of big brands and businesses also run Bing Ads to ensure that they do not miss out on any opportunity. Bing also has similar but less robust ad management tool which is free to use.
Arnjen is the founder of Atastic and created the company when he noticed that there was a need for further development in the digital marketing industry. Arnjen started the agency to help website and digital product owners grow their business.