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SEO consultation

SEO is a primary concern for all businesses. Without a clear SEO strategy, your digital marketing efforts will not be successful, and your business will not have the online presence that it needs to drive sales. If you want to drive traffic to your website, you must rank well on search engines. Other digital marketing strategies will help you to drive organic traffic to your website, such as social media marketing. However, it is important to recognize that the majority of consumers will use a search engine as their first port of call when trying to find a business. If you rank poorly on search engines, you will miss out on a lot of organic traffic on your website, and your sales will suffer as a result.


If your website is not getting the level of traffic that you expect, you need to improve your search engine optimization. There are a lot of free SEO tools out there to help you do that. Still, if you do not have the necessary knowledge and expertise to run a successful search engine optimization campaign, you will not see the results that you need to drive your business forward. One of the biggest mistakes that a new business can make is trying to manage their SEO strategy without using an SEO consultant to help them out. If you have a lot of prior marketing experience, you may have the knowledge and skills necessary to improve search engine optimization and drive traffic to your website. Still, in most cases, you will be out of your depth. Here is where a SEO consultation can help as well. The Google algorithms that govern search rankings change regularly, and there is a chance that your website may be penalized if you continue with strategies that are no longer effective. But if you take the advice of an SEO consultant, you can avoid that, and your website will rank a lot higher on search engines.


We can help you to improve your online marketing and give you expert SEO advice, so your website performs a lot better. If you decide to use our SEO services, the first step will be to have a free SEO consultation. In this SEO consultation we tackle multiple topics.

what does an SEO consultant do

What Does An SEO Consultant Do?

An SEO consultant can offer a wide range of different SEO services, depending on the specific needs of your business. They will discuss what your business goals are, whether that is to drive more traffic to your website, improve your rankings on a specific search engine, or improve targeting, so you get more-qualified leads on your website. Once they have a clear idea of exactly what you are trying to achieve, SEO consultants will then set about finding strategies to improve your website performance and push your site up the list of results on any given search engine. This and other details are being discussed in the SEO consultation.


What happens during the seo-consultation?

During the SEO consultation, the SEO agency will analyze all the different aspects of your website to see how well the site is optimized for search. This covers all of the mechanical elements of the website, such as the H-tags, images, structure, and content organization. They will also consider the keyword density in your content, which is an important part of SEO. They will also consider other technical aspects like the site speed and whether it is optimized for mobile or not. These factors all have a big impact on how the website is crawled by a search engine and how it ranks in the search results. An experienced SEO company will be able to identify where the issues are, and start coming up with different strategies to improve search engine optimization on your website.


What is good SEO consulting for a local business?

Good SEO consulting services will analyze your off-site SEO as well, this will be discussed in the SEO consultation, and help you to improve there as well. This includes things like your link building strategy and your video and content marketing campaigns. By improving your online marketing campaigns and your on-site SEO simultaneously, consulting services will help you to boost your search engine rankings in a big way.


After your initial SEO consult, and expert SEO agency will have a clear picture of exactly where you are going wrong, and what you need to do to improve your website and your SEO strategy as a whole. If you pay for your business to get help when you need it, you will see a noticeable difference in the performance of your website and your business.


We can offer an 83% increase in organic traffic to your website through search, and a 42% decrease in bounce rate. This is of huge benefit to your business because many companies find that they struggle to improve sales because they have a high bounce rate, and only a small percentage of visitors to their website will browse further and eventually convert. You can see this difference in the figures about the length of time that people spend on your site. Our experienced SEO consultants will be able to deliver a 38% increase in the average duration of a visit and an increase of 21% in the number of pages that are visited on your website by a single user.


If your website is not performing well, you need to get help from our SEO consulting services today. If you contact us, we can set up a free SEO consultation with no obligation, so we can discuss the different ways that we can help your business.


What Is an SEO Consultation And How Can It Benefit Your Business SEO?

If you do decide to have a free SEO consultation with us, we will assess all of the aspects outlined above. The next step is for us to create a detailed to-do list that details the different strategies that we can use to help you. This is a custom strategy that varies depending on the needs of the customer. We will come back to you with this to-do list and go through it with you. If you decide that you are happy with the advice of the SEO consultants and you would like to make changes to improve your SEO, we can move forward and create a partnership with your business. We offer a wide range of different consulting services and SEO services to help you achieve your goals. This can all be discussed in the SEO consultation


Tags are a critical piece of an aspect of your website design, which has a big impact on SEO. When a search engine crawls your site, it will use tags to determine what kind of content is on your website and how relevant it is to the search terms that have been used. During the free SEO consultation, we will look at your tags and see whether they are working for you or not. If there are issues there, we can help you to write new title tags, description tags, and meta tags, which will improve your search rankings. Often, people make the mistake of making their tags too simplistic or using the wrong terms, but our SEO consultants can advise you on the best ways to improve those tags.


Content is another big part of what we can do for you. If your website does not have good quality, keyword-rich content, it will not rank well on search engines. Keywords are there to give the Google bots an idea of the subject of the content on your site and how relevant it is. They perform a similar function to tags, but they build a more detailed picture for the search engine. Keyword placement and density are critical, and if you get it wrong, it may work against you in the search rankings. Based on the discussions that we have during the consultation, we will implement a keyword research strategy, so we can find the most relevant, popular, and promising search terms to use in your content. We can ensure that all of your content is using keywords in the right way, and the quality of that content is good enough that it will be shared and generate more natural traffic.


Latent Semantic Indexing is another essential part of search engine rankings because it proves that your content is actually about the subject in the title and the tags. For example, if you had a post titled 'kitchen equipment,' bots will also scan for related phrases like 'cooking equipment,' 'kitchen tools,' and 'knife sets.' A lot of SEO novices get this wrong because they make the mistake of creating keyword-rich content, but they do not include these related phrases, and that can hurt their rankings in a big way.


The structure of the content may also need to be adjusted to make it easier for bots to crawl the site. For example, having clear headers on different sections of the content, as well as improving the use of tags, will make it a lot easier for bots to crawl the site. An SEO consultation sometimes spot these details instantly.


Consumers have high expectations when browsing websites, and a slow site is a big source of frustration. It is also becoming increasingly important in SEO terms as the internet continues to get faster. Search engines will assess the speed of your site, and if it runs slowly, you will be penalized for this. A good SEO consultant will help you to understand why your website is slow and what you can do about it. These types of things will happen after the SEO consultation. There are many reasons for slow loading times on a website, so you may need to make some large scale changes. Often, it is due to the design of the site itself. If you are using too many images and videos on a single page, this can lead to slow loading times. But streamlining the design and using a simpler template can make a big difference. It will also make the website more user-friendly, which can help with your conversion rate. A slow website may also be down to your hosting services, and this is a problem that businesses tend to run into during a growth period. While your hosting services may have been sufficient when you were a small business, they may not be able to handle the level of traffic that you are getting now that you have grown. We will be able to give you the advice that you need to get a better hosting service that can accommodate the increased traffic that you will see when you use our SEO consulting services.


As well as a site that loads quickly, you need to make sure that your site is also optimized for mobile. Over 50% of all web traffic comes from mobile devices, which is why websites that are not optimized for mobile are likely to be penalized in the search rankings. This is one of the big questions that we will ask during your initial consultation because it is so important. If your site is not mobile-ready, we can take you through the process and ensure that the user experience is excellent on all platforms. This will help you to improve your SEO and also boost conversions by making site navigation easier for customers that are using mobile.


SEO consultants can help you to manage these different aspects of on-site SEO, but you will also get help with your off-site SEO strategy as well, which is often just as important.


Link building is a huge part of off-site SEO, and the way that search engine algorithms deal with it is often changing, so you need SEO consultants to assist you with your strategy. Having a lot of good quality backlinks to your site is one of the most effective ways to improve your SEO, but it is easy to make mistakes here. Buying backlinks may have been an effective strategy in the past, but now the algorithm can easily recognize this and you will be penalized for it. Instead, you need to build natural, good quality backlinks by creating excellent, keyword-rich content that provides a good source of information for people. Building relationships with other businesses and other sites is also an effective way to get good quality backlinks for your site. Our SEO consulting services can get your business in touch with the right people and help you to build these relationships.


Broken links are also a big issue that you need to get under control. If a lot of the old links to your site do not work (usually because you have changed your business website and those pages do not exist, or the URL has changed), that can hurt your rankings. We can help you to keep on top of broken links and get them working again so you do not drop the rankings, and you still benefit from your link building strategy.


Social Media is perhaps the biggest concern when trying to develop an off-site SEO strategy. It is important that your content is shared on a wide range of different platforms and it is shared by influential figures and organizations on social networking sites. These shows Google that you are a trusted source of information, and that will help to boost your position in the results. An SEO consulting team will be able to advise you on how best to create content for social networking sites that drives direct traffic and also improves your SEO simultaneously. So many people try to manage their social networking campaigns without expert advice, but it ends up hurting their business brand and damaging their SEO strategy.


Local SEO is also a significant concern for many businesses that operate in a small geographical area. Around 46% of searches are local, so you must rank well for these searches, not just general searches. These are searches that contain geographical tags like a state, city, or town name. Google will also consider the location of the user, and local users will be more likely to see your site in their results if you have a strong local SEO strategy in place. During your consultation, we can discuss your local SEO goals and take you through some different ways to improve it.


There are many simple things that you can do yourself, like registering your business on Google, for example. But there are some other changes that an SEO consulting service can assist you with. You will need to add a location page to your site, preferably with a map function. This will improve your local SEO and make it easier for your customers to find you. It is likely that you already have a contact page with your email address and phone number on it, but this will need to be updated. As well as your email address and phone number, it is beneficial to add a full address to give bots a clearer idea of your geographical location when they are crawling your site.

what happens after a consultation

What Happens Next?

After you have had your initial SEO consulting session in your SEO consultation, and we have drawn up a to-do list of different services that we believe you need, we can get started. It will not be long before you start to see results from the actions that our SEO consulting service has suggested. However, your SEO must be constantly monitored to ensure that it is working effectively. With this in mind, our SEO consulting team will carry out the same detailed activity reports that we use during the initial consultation. We will evaluate and report on your website performance, so we can identify where most of your traffic is coming from. Our reports will also detail the different traffic demographics to determine whether the right kinds of customers, namely those that are likely to convert, are visiting your site or not. We can also look at the content on your site and determine which content ranks highest and which keywords are performing the best. Moving forward, you can use this information to direct your content marketing campaigns and maximize the SEO benefits.

the bottom line of SEO consulting

The Bottom Line

SEO is one of the most important concerns for any marketing department because 65% of users will click on one of the top 5 results when searching online. If you rank lower than this, you will not see very high levels of traffic on your website, and your business will suffer as a result. This is a big issue because 93% of all web traffic comes through engines like Google or Bing, and the average person does 3 to 4 searches per day. It is the first port of call for most people when they are looking for a product or a business, and if you do not have an effective SEO plan in place, your business will struggle to grow and thrive. That is why you need to find the right SEO consulting services.


If you are unsure about SEO and you feel that you need some expert advice, don't hesitate to get in touch today. We will offer you a free SEO consultation to determine what your needs are and come up with a plan of action. First, we will conduct an in-depth analysis of your website, which covers all the mechanical aspects of SEO, as well as your content and keyword strategy, your backlink strategy, and the effectiveness of your local SEO. Once we have finished with the initial consultation has been finished, we should have a clear picture of exactly why your website is not getting enough traffic, and how we can improve the situation. We will draw up a clear plan of action and go through it with you, point by point, so you understand exactly how best to move forward. Once that plan of action has been carried out, you will start to see results and your website traffic will increase.


You have nothing to lose with our no obligation, free consultation, but if you want to move forward, we can get started and improve your SEO right away. So, get in touch today and find out how we can improve your SEO.