Planning to sell your music online? Don’t rush into it!
The internet may make it seem easier for budding musicians to get an audience, but let’s not forget that navigating this space is a lot harder when you’re doing business. It’s hard to get traction when more and more artists are attempting to launch their careers online.
That’s why you need a solid online presence, and we’re not only talking about having a Facebook or YouTube account. Those are important, too, don’t get us wrong but you should maximize what the internet has to offer.
You need to create a website and learn SEO for musicians to get an audience. Your name should be everywhere to have higher chances of getting noticed. Yes, it will be hard, but we’ll make it easier for you with these tips.
1. Find Relevant Keywords
Keywords are the backbone of SEO; you’re going to use them a lot everywhere on your website. Keyword research is a crucial part of any SEO strategy, even for music search engines.
First, find keywords relevant to you. This includes your name, your type of music, your niche, and so on. Find phrases that users in your city and your genre are looking for, as well.
You’re going to use these keywords for your website, social media, YouTube, and everywhere else. This process doesn’t stop there, though. You’ll have to make constant updates to your website so it doesn’t stagnate.
2. Optimize Your Website
This is where we are going to use those keywords, so you better have listed them down during your research. If you don’t have a website yet, make sure the domain you register is your name to make it more searchable. The site title should have your name, as well.
When creating a website, you’ll also get to make different sections. Make sure there are pages for your gigs, your profile, news, subscription, and store (if you have one) aside from your home page. The page titles should have relevant keywords (e.g. Your Name + Gigs), so Google will find them with ease.
Next, we have a meta description. This is the section that the users will read while on the search results page. This makes it important, but more than that, Google uses this as a reference to know what the page is about.
Optimizing your website isn’t all about keywords, though. You should also ensure fast loading times.
Google dislikes slow websites, so it deducts points off such websites. Users are the same; if the website’s too slow, they won’t hesitate to go back to the search results page. This hurts the score of your website even further.
Google also gives priority to mobile-optimized websites. That’s understandable since more than half of users access the internet through their mobile phones. That’s also why it’s advantageous for you to cater to the needs of mobile users, too.
3. Optimize Your Media
We’re not done with those keywords yet; next, we’ll put them in the media you’ll put in your website going forward.
That covers any sort of photo you upload, whether it be the background image or the thumbnail for your gig. Start with its file name – use those keywords but don’t bombard it with varying phrases; keep it simple. At the least, it should contain your name.
That applies to the alt attribute, too. It’s the text that appears when you hover your mouse pointer on the image or when it fails to load. It should be descriptive and using relevant keywords.
Make sure you only save your photos in the following file formats: JPG, PNG, or GIF. These are universal, meaning they’re supported by all browsers.
As a musician, you’re likely going to post your music, as well. Choosing a hosting site is another topic altogether, so let’s talk about the things you need to know about website SEO for musicians first.
Like photos, your music files should have an optimized name. Its tags should be short and relevant; if you collaborated with another artist in a song, use their name as a keyword, as well.
4. Set Up a Blog
Having a blog is the best way to publish unique content (aside from your music). It also allows you to cast a wider net. You can use more keywords that you wouldn’t have used on your website, thus enabling you to target more search engine users.
For instance, you can talk about the influence of the other bands on your music. Their name then becomes a keyword; when users search band names that you might have mentioned, your blog has a chance of appearing on the search results.
A blog also engages your fans. You can give them a peek of what happens during music production, or you can talk about your pet. This gives them a deeper insight into your life.
You can talk about pretty much anything, but make sure every post still stays true to your musical spirit. You also need to make constant updates if you want Google to like your blog enough to rank it high on the search results page.
5. Create Backlinks
Having a blog also helps you get more backlinks. These are links from other websites that lead to you, and they’re important for SEO.
Google sees each backlink as a vote of confidence from other sites. The more you get, the more you seem trustworthy in the eyes of search engines. The better the reputation of the linking website, the more points it adds to your reputation.
If you have a blog, other websites can link back to the unique content you publish. They can, for example, link back to your analysis of your music genre.
Of course, you’ll have to do other things to get backlinks, such as guest posting or reaching out to website owners. You can promote a specific post of yours or you can offer to create a blog post for their website.
Learn More About SEO for Musicians
SEO for musicians is hard work; you have to learn a lot of things and you have to do them right or your effort will go to waste. Plus, you’ll have to keep an eye on the changing SEO trends.
Arnjen is the founder of Atastic and created the company when he noticed that there was a need for further development in the digital marketing industry. Arnjen started the agency to help website and digital product owners grow their business.
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