So, you’ve opened a restaurant and you’re enjoying the success so far, but you’re still looking for ways to promote your business. If you want to take your establishment to the next level, you need to put it on the map. Google Maps that is. If your business isn’t already incorporated into this web mapping service, it is a must. If you aren’t you risk falling behind your competitors in the area and losing potential business.
When it comes to your restaurant Google Maps will open up a world of opportunities for you. You will look back later and wonder why you didn’t do it sooner. There are many benefits that you will see once you register your business. Some of these benefits are immediate while you might notice others later. They include:
Now that you understand why should have your restaurant on Google Maps, you can start setting up. The process is simple and straightforward. Google has made so any business owner can use its services. Follow the steps below to take your business to the next level:
Now that you’ve established your official restaurant page on Google, it’s time to think about other strategies for boosting your online visibility. One of the best strategies is restaurant SEO. Search Engine Optimization (SEO) is a method for increasing your ranking on popular search engines such as Google. When you use it for a restaurant, you must craft your content with the restaurant industry in mind. Your potential customers are your target audience, so you must appeal to them. Some of the main types of content you’ll need include:
What Are the Benefits of a Google Maps Restaurant
- Delivery Services
- Convenience for Your Customers
- You Are Easier to Discover
The Process
Claiming or Adding
- Claim a Restaurant via a Link
- Add Restaurant to Google Maps Yourself
Verification
Once you have claimed or added your page directly, the next step is verification. Before you verify, make sure that all the information about your restaurant is accurate. Once you submit for verification, Google begins the process on their end. They will send you a unique verification code. Typically, this is a physical code that is mailed to the address you’ve entered. This helps them ensure that the address is being used by those who claim to be using it. The mailing time can vary between a few business days to 1-2 weeks. While you are waiting on verification, it’s important not to make any major changes to your information. This includes things like changing your name, phone number, or category. If you do before you’re verified, it may delay the process or you may have to start over. After you’re verified, it will be easy to make necessary edits. After you’ve verified everything and reviewed it again, you’ll have control over your page.How Search Engine Optimization Can Help
Onsite Content
This type of content is everything that can be found directly on your website site: This is your strongest source for SEO content.- Articles– These are more formal pieces that you can include on your site that focuses on a specific subject. They are based on research and are less personal than a blog.
- Blogs– Blogs are similar to articles, but are usually informal. The writer of a blog can include things like personal anecdotes and opinions.
- Recipes-This is a great type of content, especially for restaurant owners. Include an item or two from your menu that food lovers could try at home. This also encourages readers to come in and taste for themselves.
- Press Releases– If you have a specific development or story you want to share, a press release is a great way to do it
Offsite Content
This includes any content that is still connected to your business but is found on external sites. This includes things like your social media platforms.What Are You Waiting For?
Start today by setting up your business on Google Maps. It’s easy once you begin the process. These instructions will help you grow your business and increase your profits this year. Good luck!More info on Atastic's weblog
Atastic is a digital marketing agency focused on achieving the highest potential for our clients and making them reach broader and more targeted audiences.
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